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When When was the last time you saw a monochromatic Web site?
Color is one of the most important parts of the repertoire of a typical Web designer, however many designers don't understand that the colors they choose may may have a much more dramatic effect than they realize. Colors are an element of design that people react to on an organic level. Often, they don't understand they are affected by it. For example, in the U.S. most hospitals make their nurses wear shades of light blue and pale pink. This is done because these are calming, soothing colors, and upset patients relax a little in their presence. Once you get to know your audience make up you can pick a color scheme that suits them.
When choosing the colors for your Web site, you need to first (as always) consider your audience. Is it a worldwide audience? Is it primarily Western? Eastern? Are they older? Younger? Male? Female? All of these things, and more can affect the color choices for your Web page.

Cultural Differences
Colors gain symbolism through cultural references in the culture you grew up in. Depending on the the culture, colors can have very different meanings and actually cause problems for your site. For example, in the East, white is the color symbolizing funerals but in the European cultures white is the color of Weddings. If you intend to design a Wedding portal meant for an Asian audience and you used a lot of whites, you could be disturbing the people you're trying to reach.

Age Gradation
Young children tend to prefer , more solid colors, and adults tend to prefer softer colors. If you're writing to a kid's audience and you're using dull pastels and shades of grey, the adults might like your work, but the kids will be gone by the time the page loads.

Social Differences
Recent research in the United States has shown that working class individuals usually prefer colors that you can name: like yellow, red, green, etc. While upper class people tend to prefer colors that are more obscure: like taupe, jade, lilac, etc. This is why Walmart does their store logo in bright red.

Gender Differences
In many cultures, men usually like cold tones (blues and greens) and females choose warmer colors (reds and oranges). European men are also more likely to be color blind and so not able to see some of the differences in color on Web pages.

Fashion
Colors, like all the other aspects in design, undergo ins and outs in popularity. Black Web pages were at the top a few years ago, but now you hardly see it at all (but it will certainly come back into style as I write this). Colors also change towards seasonality, in other words, the designs picture the season they were built in: winter is usually grayscale; spring greens and bright colors; summer yellows; fall reds and golds.



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Icon editor ArtIcons Pro can find, extract, edit and create Windows icons in color depths up to 16 million colors. Import and export icon images, create and handle icon libraries. It supports the new icon format introduced in Windows XP (8-bit transparency). Download it

XP Icon editor IconXP can edit and create Windows icons in color depths up to 32-bit True Color. It supports the new icon format introduced in Windows XP (8-bit transparency). You can customize desktop and folder icons. Download it

Icon converter Any to Icon allows you to convert multiple BMP, JPEG, GIF, PNG, WBMP and WMF images to Windows icons in one action. It also breaks down entire icon libraries into individual icons. You can change color resolution and size to create customized icons. Download it

Icon editor and builder IconUtils is a complete icon and cursor solution. IconUtils package can edit icons and cursors, manage icon and cursor libraries, convert icons into images (in various graphic formats) and vice versa, customize Windows desktop and folder icons. Download it

Icon converter Icon to Any allows you to convert Windows icons and cursors into BMP, JPG, PNG, GIF, ICO, CUR, WBMP and RC formats. It has a wizard interface. It's simple to process multiple files at once. You can find icons and make images for use on Web pages. Download it

Cursor editor ArtCursors allows you to edit Windows cursors in color depths up to 16 million colors. You also can search files and folders for cursors, import and export cursor images and create cursor libraries for better and more efficient storage. Download it

Viewer AhaView supports all popular graphic formats, including JPEG, GIF, PNG, BMP, ICO, CUR, ANI, WBMP. You can browse images in thumbnail mode, view pictures full screen with zooming features, convert images to JPEG, PNG, BMP formats and manage files. Download it

Customize desktop icons CustomIcons is an ultimate tool for customizing the icons on you desktop, in Windows Start menu and many other locations. Using CustomIcons you can easily replace default Windows icons with the ones to your choice. Download it

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