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How do users use websites?
The Back Arrow is one of the most important Web icon on any Web page, and yet most Web developers don't consider it while they're building their sites. In fact, very often I see "back to home" or "back to start" or just "back" links built into the pages that they are designing. But unless these links have built in logic that knows exactly where the customer was prior to clicking them (similar to the software back arrow), then these links are simply a scam - a guess at the way that the user took over your site.
The Way Most People Surf the Web
The majority of users come to a Web site and skim. If it doesn't look like what they needed to study or wanted to read about, they move on. And the fastest way out of a Web site iscertainly the Back Arrow.
In fact, most people don't even realize they're doing it. They sit at a Web page with their cursor moving over the scroll-bar, just in case they need to scroll down. Then, unless something particularly interesting comes along, they rise their mouse up to the upper left side of the browser and return to their last location.
Make the Back Button Your Friend
- Place your logo up near the back button
While most users don't necessarily have to look when they're pressing back, locating your logo close by will bring it more attention while they move away.
- Make objects in that corner clickable
The logo should be clickable, but other text elements that are in the upper left area of your site have to contain links also. That way, if they don't hit the back arrow, they will get to some other useful area on your site.
- Use server logs to find out where they arrive from
when you have information on what they're returning to, you can locate the link right on the site, perhaps even with altering elements that strictly appear when they come from that location. For example, someone coming from a search engine will not know the most efficient ways to search your site. If you include details on how to navigate on the pages when they arrive from a search engine you might get them to stay longer.
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